ePortfolios

https://k224liu.wixsite.com/k224liu/black-magicks

The author of this website is Kevin Liu a first year mechatronics engineer at the University of Waterloo. Not much is said about him personally but more so about his brand, which is Inkless. A brand that provides bleached t-shirts instead of regularly inked shirts.

The purpose of this portfolio is more focused on his brand. So his brand is over a company called Inkless. The brand follows over a video game he developed and a clothing line. The purpose is pretty clear because what he iterates consistently is about what his brand represents and what he can provide through it.

The intended audience would be consumers who attract towards the clothing he is selling and the video game Black Magicks that he introduces. He organized the portfolio to be very user friendly and used consistent color and design to appraise his brand further.

The best way Kevin Liu reflected all the above is by staying consistent with his design and information that backed up his content. Through reflection on the portfolio he highlights his game and experiences that helped him reach the purpose of his actions.

As a viewer the content provided reflected visual appeal. The colors and design he used was intriguing. He approached his design choices rather basic but still compelling in the point of wanting to keep reading about his eportfolio.

The biggest factor that stood out to me was the video post at the very beginning of the portfolio. He provided background information and tons of visual appeals through a short video. Video post about the brand is something I noticed that is not frequently used.